Caffè Vialottie

Brand Identity Design for a new local coffee shop

Caffè Vialottie is a new independent coffee shop built around a love for quality beans, cozy spaces, and local connection. I was brought on board to develop the full brand identity from scratch crafting a visual language that would shape the café’s presence across packaging, signage, social media, and printed materials.

OBJECTIVES

Create a unique and memorable brand that reflects artisan coffee culture

Develop a visual identity that feels both boutique and approachable

Deliver ready-to-use brand assets for launch across physical and digital touchpoints

Include a custom illustrated coffee bean icon to be used as a signature brand element

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