Caffè Vialottie
Brand Identity Design for a new local coffee shop
Caffè Vialottie is a new independent coffee shop built around a love for quality beans, cozy spaces, and local connection. I was brought on board to develop the full brand identity from scratch crafting a visual language that would shape the café’s presence across packaging, signage, social media, and printed materials.
OBJECTIVES
Create a unique and memorable brand that reflects artisan coffee culture
Develop a visual identity that feels both boutique and approachable
Deliver ready-to-use brand assets for launch across physical and digital touchpoints
Include a custom illustrated coffee bean icon to be used as a signature brand element
